Influencers’ marketing is a great strategy to increase sales. It is a very simple way to get more customers which were barely known a few years back. The process is quite straightforward and easy to understand. You start by launching your product. Choose a number of influencers you would like to advertise these products on their own platforms. Then you can generate unique and specific promo codes for each influencer so they can ask their fans and followers to use them while shopping from you to get discounts. Assigning different and specific promo codes to each influencer can help you in finding how much a specific influencer contributed at the end of the campaign. Another technique is using the promo codes in combination with unique tracking URLs with UTMs. These codes help you in finding out the source of the traffic being generated on your website. This strategy is better than using just the promo codes. Why? Because, for example, we generate metro style promo codes for an influencer and a lot of traffic is generated from his/her end. But there are fewer sales with his/her promo codes, this means that there is a problem with your website, checkout or the product.